Bridge for Brain Health is launching a marketing campaign to help bridge teachers attract new players.
Complete the form below to apply to become a teaching partner and receive leads from our marketing campaigns.
How We Help Teachers
Creating and Distributing Marketing Collateral
- We are working with clubs and bridge organizations in Europe and North America to create marketing collateral to promote bridge to new players
- We are contracting with marketing professionals to polish these materials.
- These resources are being aggregated, and we will freely share the resulting marketing materials with all teachers, clubs, and bridge organizations.
Encouraging Bridge Players to Promote Bridge
- We are encouraging players to share their personal bridge stories in our Joy of Bridge Facebook group.
- We aim to make these stories viral and reach more prospective bridge players by encouraging players to like, share, and comment on posts, and to use the tag #JoyOfBridge,
Launching Social Media Marketing Campaigns
- The ads and stories we are creating will be featured in targeted Facebook ad campaigns.
- Initially, our ads will focus on college graduates in the Pittsburgh area, ages 35-55 (typically those whose children are in high school or older).
- Leads will be funneled into a Customer Relationship Management (CRM) system hosted by Bridge Unleashed. Qualified leads will then be routed to teachers near the prospective students.
- We will fine-tune these initiatives based on results and expand our marketing targets as more teachers register and as bridge organizations request. We will run ad campaigns on other social media platforms including Instagram, Pinterest, and X.
Recruiting Teachers to Partner with Bridge For Brain Health:
- Teachers can register to become partners and receive leads from Bridge for Brain Health.
- Partner teachers agree to offer beginning classes and provide a quarterly progress report.
- Bridge for Brain Health will support partner teachers by
- providing leads, and free promotional materials
- providing free lesson materials (if desired)
- offering free coaching on teaching with a growth mindset (if desired)